Predictions for 2023 —
What Will Impact Tomorrow's Marketers?
This year’s Zeta Live convened some of the brightest minds in the business under one roof. It posed the perfect opportunity to ask industry execs like DoorDash CMO Kofi Amoo-Gottfried and the CMO of Pepsi, Todd Kaplan: What does 2023 have in store?
What will marketers be talking about a year from now? Hear top leaders speak to their 2023 predictions, covering everything from the future of blockchain and web3, to striking a balance between hyper-targeted, individualized experiences that aren’t ‘creepy’.