But does slashing marketing make sense?
And—if it doesn’t—what can brands do to get the maximum ROI from their marketing spend as the broader economy slips downhill?
Those are the two fundamental questions this whitepaper aims to answer.
Using a combination of proprietary and third-party research, Zeta’s discovered a number of data-backed insights that will be of interest to any brand worried about lackluster marketing results in the months ahead.
As you read this whitepaper, you’ll discover…
And much more!