ReportThe Rise of the Deliberate Shopper: What 7,600 Consumers Told Us About Holiday 2026
Discover the key consumer behaviors shaping the 2026 holiday season and learn how retailers can drive stronger performance.
2026 Holiday Marketing Insights
Discover the latest holiday marketing strategies, trends, and tips to elevate your seasonal campaigns, all in one convenient hub.
At Zeta, we believe that holiday marketing should be strategic and data-driven, yet joy‑infused.
We created this Holiday Marketing Hub to bring together the best in seasonal campaign insights: from cutting-edge trends and consumer behavior data to proven strategies, expert interviews, and real-world case studies.
Whether you're planning your Black Friday blitz or prepping for year-end celebrations, here's your one-stop resource to inspire, inform, and ignite results.
Report
From Discovery to Checkout: How AI Is Changing Consumer Behavior
Learn how AI shopping is transforming consumer behavior, brand loyalty, and the customer journey, based on new research from Zeta Global.
12 Trends a-Trending: Digital Marketing Insights for the Holiday Season
Discover 12 holiday marketing trends shaping consumer behavior, AI, email, and retail strategies to help your brand drive stronger holiday campaign performance.
Holiday Subject Line Insights to Boost Your Results
Discover what our analysis of 22,000 campaigns reveals about holiday email subject lines that drive opens, clicks, and customer engagement.
The Holiday Design Playbook: How to Optimize for the Holiday Season
Learn how to optimize your holiday marketing with seasonal design updates, gifting content, and digital campaign strategies that boost engagement and conversions.
Holiday 2025 Shopping Results: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key results and trends from Black Friday and Cyber Monday 2025, including record-breaking sales, mobile dominance, and AI-assisted shopping.
Report2025 Holiday Shopping Trends Report
Discover the top holiday shopping trends for 2025, including data-backed insights and retail strategies to win a shorter, more competitive season.
Consumers Are Letting AI Into the Holiday Gift Aisle—Are You Ready?
Discover how AI is reshaping holiday shopping, from stress relief to smarter gifting, and what marketers must do to keep up.
Inside the Mind of the 2025 Holiday Shopper: Why This Season Demands a Flexible Retail Strategy
Explore top holiday retail strategies for 2025, based on findings from our annual shopper survey, to learn how to win this shortened season.
How Retail Marketers Can Leverage AI to Win The Holiday Season
Discover how AI can transform holiday retail marketing in 2025, from personalized pricing to churn prevention.
Impactful Mobile Strategies for Holiday Retail Success
Discover essential mobile retail strategies for the holiday season, including geo-fencing, AI personalization, and AR.
VideoZeta NEXT: How to Mitigate Retail Returns this Holiday Season
Learn key strategies for retailers to mitigate returns this holiday season from retail expert, Melissa Tatoris.
Essential Email Deliverability Strategies to Help Ensure Holiday Success
Peak seasons like the holidays can be challenging when it comes to maintaining and maximizing email deliverability. Follow this advice from our experts.
How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B. Learn strategies to mitigate retail returns with reverse logistics.
January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity
Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.