This year’s Zeta Live convened some of the brightest minds in the business under one roof. It posed the perfect opportunity to ask industry execs like DoorDash CMO Kofi Amoo-Gottfried and the CMO of Pepsi, Todd Kaplan: What does 2023 have in store?

What will marketers be talking about a year from now? Hear top leaders speak to their 2023 predictions, covering everything from the future of blockchain and web3, to striking a balance between hyper-targeted, individualized experiences that aren’t ‘creepy’.