Forrester-logo-white-transp-wide

FORRESTER NOW TECH:  CUSTOMER DATA PLATFORMS, Q1 2022

A Comprehensive Overview of CDP Providers

Request the report to see why Zeta was recognized as one of five CDPs within the large market presence (over $75 million in revenue) segment and in the Automation CDP functionality segment, which had the most “high functionality” capabilities.

Request the Report

Learn more about Zeta’s CDP market position and capabilities

As modern marketers seek to capitalize on a changing ecosystem by generating value from first-party consumer data, many are adopting customer data platforms (CDPs) as an integral part of their marketing technology stacks. 

 

We’re thrilled to be recognized in Forrester’s “Now Tech: Customer Data Providers, Q1 2022” report as one of five CDPs in the large market presence segment, which includes those generating more than $75 million of revenue, as well as within the Automation CDP segment, having the most “high functionality” capabilities including: 

  • Single customer view 
  • Reporting and dashboards
  • Content and offer personalization
  • Segmentation 
  • Data orchestration 
  • Native Execution

 

Request this Now Tech report to learn about about the benefits and market position of Zeta’s CDP+.

From the report:

  • “32% of B2C marketers cite quality of customer data as the greatest challenge to meeting their marketing goals over the next two years.”
  • Zeta is named by Forrester as a Automation CDP, having the “highest functionality” capabilities including single customer view, reporting, content personalization, segmentation, data orchestration, and native execution. 
  • “Forrester data shows that 25% of B2C marketers are using a CDP already and 24% plan to adopt a CDP in the next 12 months.”

 
© 2022 Zeta Global

©️ 2022 Zeta Global Corp. All Rights Reserved.