Forrester-logo-white-transp-wide

THE TOTAL ECONOMIC IMPACT™ OF THE ZETA MARKETING PLATFORM

Make Your Investments Work 50% Harder

Zeta helps the world's best brands acquire, grow, and retain customers 50% more cost-effectively.

Download the Study
Learn how you can cut customer acquisition costs today! 

Access to timely, quality data and actionable insights to drive cross-channel activation are critical success factors to any marketing strategy. 

We believe Zeta is a STRONG marketing partner for ANY enterprise, based on the analysis provided in this Total Economic Impact™ study from Forrester Consulting.

Enterprises that take advantage of the Zeta Marketing Platform see increased data effectiveness and faster time to market, resulting in greater efficiency of marketing investments.

Download this Forrester Consulting Total Economic Impact™ study commissioned by Zeta to learn about all the benefits of the Zeta Marketing Platform.

What is the Total Economic Impact™?

It’s a methodology developed by Forrester Consulting to help companies enhance their decision-making process as it relates to technology by illustrating:

  • Present Value
  • ROI
  • Payback Period
  • Net Present Value
  • Discount Rate
The study focused on the potential long-term financial and business impact for enterprises that activated Zeta’s proprietary, identity-based data, which today includes over 220 million opted-in individuals in the US, as the foundation of their marketing campaigns across a variety of channels, by interviewing four decision-makers at companies with experience using Zeta's data. 
© 2021 Zeta Global