Zeta helps the world's best brands acquire, grow, and retain customers 50% more effectively.
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Enterprises that take advantage of the Zeta Marketing Platform see increased data effectiveness and faster time to market, resulting in greater efficiency of marketing investments.
It’s a methodology developed by Forrester Consulting to help companies enhance their decision-making process as it relates to technology by illustrating:
The study focused on the potential long-term financial and business impact for enterprises that activated Zeta’s proprietary, identity-based data, which today includes over 220 million opted-in individuals in the US, as the foundation of their marketing campaigns across a variety of channels, by interviewing four decision-makers at companies with experience using Zeta's data.