Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
Zeta’s enterprise Marketing Platform received the highest possible scores in 10 criteria including, Data, Personalization & Optimization, Artificial Intelligence, and Analytics!
To make the most of every growth opportunity, enterprise brands must deliver personalized marketing experiences at scale across every channel and every device.
That’s why Zeta worked so hard to develop one of the best marketing platforms in the business, and why we’re THRILLED to be named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
Zeta is committed to helping clients superior outcomes with cutting-edge technology and expert services that ensure success.
Forrester gave the Zeta Marketing Platform the highest possible score in these 10 criteria:
- Data
- Analytics
- Client Retention
- Creative Services
- Commercial Model
- Vertical Capabilities
- Artificial Intelligence
- Campaign Operations
- Implementation Services
- Personalization & Optimization
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What the Report Said...
“The Zeta Marketing Platform excels because of its data foundation.”
“Zeta is particularly well-suited for enterprises that want full-service support for acquisition and retention efforts.”
“We expect [The Zeta Marketing Platform] to woo eCommerce buyers too, as it builds a brand around its data tools and makes them easier to use."
Why Marketers Should Care...
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
Learn more by downloading your complimentary copy of The Forrester Wave™ report.
