FORRESTER CONSULTING OPPORTUNITY SNAPSHOT: A CUSTOM STUDY COMMISSIONED BY ZETA GLOBAL
Marketers Need CDP Solutions That Transcend Data Management
Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.
Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.
Download this research to learn more about:
• CDP adoption trends and evolving requirements • Challenges withcurrent CDP solutions • The capabilities required of a next-generation CDP • How to extend the CDP’s value and drive better business outcomes