THE FORRESTER WAVE TM : EMAIL MARKETING SERVICE PROVIDERS, Q1 2022
Zeta Named a Leader in Email Marketing Service Providers
Download the report to see why "Zeta leads with a solution that simplifies complex marketing," receiving the highest score in the Strategy category and the highest possible scores in 8 criteria.
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In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. We’re thrilled to be recognized in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” report as a Leader with the highest score in Strategy and the highest possible scores in 8 criteria across the Current Offering and Strategy categories, including:
- Content management
- Dynamic content
- Measuring engagement
- First-party data resources
- Full-service support
- Innovation roadmap
- Market approach
- Commercial model
Download The Forrester Wave™ report to learn more.
What the Report Said...
- “Zeta’s proprietary data and new modular platform with embedded AI pay off its vision for ‘making sophisticated marketing easy.'”
- “Zeta’s detailed innovation roadmap links planned development to its primary areas of differentiation and includes features to evoke trust...”
- “Zeta can target message content, tonality, offer sequence, and frequency by consumer needs, intent, and psychographics, not just behaviors.”
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