THE FORRESTER WAVE TM : EMAIL MARKETING SERVICE PROVIDERS, Q1 2022
Zeta Named a Leader in Email Marketing Service Providers
Download the report to see why "Zeta leads with a solution that simplifies complex marketing," receiving the highest score in the Strategy category and the highest possible scores in 8 criteria.
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In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. We’re thrilled to be recognized in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” report as a Leader with the highest score in Strategy and the highest possible scores in 8 criteria across the Current Offering and Strategy categories, including:
Content management
Dynamic content
Measuring engagement
First-party data resources
Full-service support
Innovation roadmap
Market approach
Commercial model
Download The Forrester Wave™ report to learn more.
What the Report Said...
“Zeta’s proprietary data and new modular platform with embedded AI pay off its vision for ‘making sophisticated marketing easy.'”
“Zeta’s detailed innovation roadmap links planned development to its primary areas of differentiation and includes features to evoke trust...”
“Zeta can target message content, tonality, offer sequence, and frequency by consumer needs, intent, and psychographics, not just behaviors.”
