ZetaGlobal: Tech Debt Whitepaper

How to Recognize & Reduce Tech Debt in 2022

When most companies think of debt, they’re solely thinking of their bottom line. But there’s another instance that isn’t taken into account nearly enough: tech debt.

Tech debt results from software entropy and a lack of integration between different systems and data. And it’s not just a minor inconvenience. 63% of businesses say that tech debt is slowing their pace of development, resulting in real-world losses in sales.

Download this whitepaper to dive deeper into:

- The greatest risk factors for developing tech debt

- How tech debt is negatively affecting your business—and how you can fix it

- Simple steps to consolidating your MarTech stack

- What to look for in prospective vendors


✓ Injest Data	✓ Channels Supported	✓ Analytics & Reporting
✓ Maintain Data	✓ Data Sources Supported	✓ Model Building & Scoring
✓ Store Historical Data	✓ 3rd Party Applications	✓ Personalization
✓ Unified Customer Data	✓ Real Time Processing	✓ Journey Orchestration
✓ Privacy	✓ Data Hygiene
✓ Share Customer Data	✓ End User Training
✓ Real Time Data Updates

Reduce Tech Debt

"Zeta CDP+ is a RealCDP with powerful capabilities enhanced by a strong services offering…Zeta’s global footprint, B2B and B2C capabilities, and strong data-driven marketing services provide an excellent fit for large companies in any industry looking to take results to the next level.”

During the evaluation process, Zeta received perfect scores in our core CDP capabilities, our enhanced CDP capabilities, and our overall CDP stack.