Audience consumption habits are drastically shifting in the wake of the coronavirus outbreak, and those changes are forcing brands to overhaul their approach to marketing and advertising. From refining content and engagement strategies to determining when and where to spend, many tough, transformative decisions will be in the months ahead.
In the midst of all this change sits Connected TV.
Join Zeta Global’s Divisional President, Mike Caprio, and the following for a roundtable discussion on the effect that the coronavirus is having on the already evolving TV landscape.
By attending this webinar, you’ll obtain a clearer understanding of: