eBook
A COVID-19-driven recession is putting a number of DTC brands on shaky ground.
Revenue at Away is down 90%.
Sales at Everlane are down 25%.
Layoffs are happening at Rothy's, Stitch Fix, Rent the Runway, and more.
So, the team at Zeta put together this playbook to help DTC brands...
- Learn to understand customer value in real time.
- Get better at identifying moments of prime acquisition.
- Obtain clearer insights on what’s delivering ROI and what isn’t.
- Start embracing ID resolution technology and key data signals across channels.
