Marketing Research and Reports

2026 Holiday Marketing Insights

cover image for the CMO's new mandate e-book

The CMO’s New Mandate: Proving Marketing’s Impact in the Age of AI

Learn how CMOs can use AI to prove marketing impact, connect spend to revenue, and drive measurable growth in today’s data-driven landscape.

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Report

Unifying Martech and Ad Tech Gives Marketers an Edge

Research from EMARKETER and Zeta reveals 78% of marketing leaders expect to unify their tech stacks in the next three years.

Report

The Underutilized Superpower Hidden in Loyalty Data

Discover how marketers are transforming customer loyalty data into a strategic growth asset to improve personalization, retention, and customer lifetime value.