Senior Analyst – Forrester
Global Category Lead, Advertising & Marketing Technology – AWS Marketplace
Media & Advertising Vertical Lead – Snowflake Marketplace
President of CRM – Zeta Global
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act.
The art of delivering a "moment" – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Partnering with the right martech provider can support you on your journey.
To be successful, you'll need to combine marketing strategies that aid in handling today's demands with tomorrow's plans with technology that is fast, scalable, elastic and reliable.
Zeta's EVP of Technology Strategy, Matt Mobley shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David Wells, Head of Data Marketplace Development at Snowflake and Brian Stavis, Global Category Lead, Advertising & Marketing Technology at AWS.
Watch this webinar replay and get answers to these questions about the viability of your martech stack: