Myth Busting the Future of Addressability in Europe
Watch the recording from May 2021
FEATURING SPEAKERS FROM
Morwenna Beales VP Key Accounts ID5
Ben Foster Director of Digital The Kite Factory
Joshua Koran Head of Zeta Innovation Labs
Moderator Ronan Shields Programmatic Editor Adweek
European marketers aren't sure what to do about the future of addressability
The digital advertising industry is stepping into a new era—one without cookies.
Understanding what this transition means for European marketers is no easy task.
To do it, you need to realise how common misconceptions about addressability are shaping the narrative.
In this webinar moderated by Ronan Shields, Programmatic Editor for Adweek, speakers Joshua Koran (Head of Zeta Innovation Labs), Morwenna Beales (VP Key Accounts at ID5), and Ben Foster (Director of Digital at The Kite Factory) will explain the most common myths related to addressability, and how easy it is to bust those myths IF you have the right information.
During this event, you’ll also hear about the:
Falsehoods and workarounds related to the threatened “death of the cookie”
Benefits of addressability for marketing strategy, planning, engagement, and optimisation.
Specificities of European regulations and enforcement practices.
