Zeta NEXT: From Prediction to Profit: Accelerating Outcomes Across the Customer Journey

About this video

In this engaging and fast-paced keynote with Winnie Shen, EVP of Data Cloud at Zeta, we reimagine the modern marketer’s challenge—not as a lack of data, but as a lack of clarity. Winnie introduces the Answers Framework, a powerful system rooted in four pillars—Predictability, Profitability, Performance, and Productivity—designed to bridge the gap between insights and action.

Explore how circles of influence reshape targeting strategy, how AI-driven signal analysis uncovers non-obvious predictors of conversion, and why real-time decision-making beats rearview reporting. From hotel chains to insurance brands, this presentation spans real-world case studies across verticals—showcasing how Zeta’s data science turns noise into narrative and strategy into performance.

This isn’t about dashboards—it’s about decisions. And it’s already driving stronger engagement and more efficient acquisition for Zeta’s clients.