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The Future of Creative: Human Ingenuity Meets Intelligent Technology
Published on October 13, 2025
About this video
Creativity is moving faster than ever, driven by culture, technology, and human imagination. From sports and entertainment to food and lifestyle, fresh ways of storytelling are transforming how brands connect and grow.
Moderated by Bonin Bough, global marketing leader and co-founder of Portrait Media Group, this conversation brings together Stan Smith (tennis legend and cultural icon), Chad Stubbs (CMO, Ferrero North America), Alex Frais (CMO, Steve Madden) and Jené Elzie (board director and CMO, Dunes Point Capital).
Together, they’ll explore how emerging technology can accelerate creativity while keeping authenticity, originality, and cultural resonance at the heart of every idea.
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