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From Broad to Precision: The New Identity Playbook for Marketers

Published on August 26, 2026

Identity is no longer just about recognizing a customer. It’s about understanding the context behind every signal and using that intelligence to make better decisions in the moment.

In this exclusive Industry Outlook Report from Marketing Dive, Zeta Chief Data Officer Neej Gore joins industry experts to examine how leading brands are evolving from disconnected data and broad audiences to connected, real-time customer intelligence.

Download the report to learn how modern marketers are building the identity foundation for smarter decisions, more relevant experiences, and measurable growth.


Inside the report

  • Why first-party data and privacy-conscious identity resolution frameworks are becoming essential to durable customer relationships
  • How real-time identity resolution helps teams act on live signals while customer intent is highest
  • What it takes to connect fragmented signals into a more complete, actionable view of the customer
  • Why measurement requires more than a single methodology - and how identity can strengthen attribution and investment decisions
  • Five trends shaping the next frontier of identity, including multi-ID addressability, CTV measurement, digital twins, and agentic commerce
  • Five practical priorities for modernizing an identity strategy

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Learn more about Zeta

Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.