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The New ROI: From Attribution to Outcomes in the AI Era

Published on October 14, 2025

About this video

As AI reshapes how we plan and execute, the bar for measurement is higher but clearer: did it move the business?

This session demystifies what’s new and what wins. We’ll show a practical path to predict before you spend, adjust while you run, and prove outcomes your CFO trusts.

Attendees will learn:

  • The new scorecard: link marketing to revenue, margin, and LTV—beyond last-click and vanity metrics.
  • Predict before you push: use AI to forecast likely performance and guide creative/media choices.
  • Always-on optimization: keep budgets, bids, and creative learning in motion—without black boxes.
  • Common pitfalls: messy data, proxy chasing, and misaligned reporting windows (and how to fix them).

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