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The State of AI for Cross-Channel Marketing Hubs

Published on October 15, 2025

Download Forrester’s exclusive report — The State of AI for Cross-Channel Marketing Hubs — and get strategic insights to elevate your campaign performance.

In its survey of leading martech vendors, Forrester identified 26 distinct AI use cases critical to modern marketing. Of the 14 providers that responded to Forrester’s June 2025 questionnaire, Zeta was the only one that reported current generally available capabilities across all 26 AI use cases identified in the report.

Why Download This Report?

  • Understand the landscape. Learn how AI is transforming cross-channel marketing and what capabilities top organizations are investing in.
  • Benchmark your capabilities. See where your stack measures up and identify opportunity areas.
  • Get vendor-neutral perspective. Forrester offers impartial analysis grounded in research and analyst interviews.
  • Shape your roadmap. Use this report to inform your AI strategy, vendor selection, and organizational readiness.

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