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TKO Group Consolidates Email Marketing Efforts With Zeta
Published on January 7, 2026
About this video
Deborah Cook, VP of Customer Acquisition and Engagement Data Intelligence at TKO Group Holdings (parent company of UFC, WWE, PBR, IMG and On Location), talks about their partnership with Zeta.
She explains how Zeta helped consolidate practices across UFC and WWE, dramatically simplifying their email marketing, segmentation, and targeting efforts. Cook emphasizes how Zeta’s data capabilities and AI agents for quality control have transformed their workflow, allowing her team to focus more on marketing initiatives rather than proofreading.
The implementation was completed in just three months, and the platform has become so integral that they are working to integrate Zeta across all TKO properties. Cook credits Zeta with helping identify customer propensities for travel and live events, making her look like a genius in the process.
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