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The Walled Garden Imperative: Owning Your Audience, Data, and Destiny

Published on June 12, 2025

Today, roughly 80% of digital ad spend goes to walled gardens like Google, Meta, and Amazon. These platforms provide results, but at a major cost: Brands are locked out of the data, decisions, and direct customer relationships that drive long-term value.


In The Walled Garden Imperative, Zeta’s Chief Data Officer, Neej Gore, outlines how forward-thinking marketers are reclaiming ownership by building their own walled garden ecosystem that deliver the same performance with far more control and transparency.


Get your copy now to learn:

  • Why the majority of digital ad spend flows to walled gardens
  • How to replicate the advantages of Google and Meta on your own terms
  • How to activate your first-party data for precise, platform-level targeting
  • A strategic roadmap for building your own brand-owned walled garden

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