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The Acceleration of Analog to Digital: How COVID-19 Will Shape Shopping Forever
Webinar
After months of social distancing, brick-and-mortar businesses are still doing everything they can to adapt and survive to our new “normal.”
For retailers, adaptation means moving online.
But flipping a brick-and-mortar retail operation to an e-commerce operation is easier said than done — especially when it comes to marketing and delivering a great customer experience.
Join Zeta’s GVP of Global Strategy Cynthia Janelli and executives from Forrester and Email Connect for a virtual roundtable and discover:
- How brick-and-mortars will have to adjust their marketing strategies to personalize and humanize the online shopping experience.
- When and where brick-and-mortars should spend their marketing dollars in order to replace real-life foot traffic with digital traffic.
- Which promotional channels are the most likely to yield the best ROI for your business.
While this webinar won't provide ALL the answers, it will provide one solution that no brick-and-mortar business can afford to ignore: digital transformation.