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WEBINAR

The Future of Identity in Marketing Planning and Optimization

 FEATURING SPEAKERS FROM

Zeta, Forrester, Publicis and AdExchanger

 

TINA MOFFETT

Tina Moffett
Principal Analyst at Forrester Research

JOSHUA KORAN

Joshua Koran
Head of Zeta Innovation Labs

JESS SIMPSON

Jess Simpson
SVP, Verified Tech & Identity, Publicis Groupe

ALLISON SCHIFF

Moderator
Allison Schiff

Senior Editor, AdExchanger

Marketers are stuck in a perfect storm.

While myths about the future of identity and addressability impair long-term planning, the growing volume of channels, devices, and properties adds to the complexity of consumer engagement.

As a result of all this chaos, customer acquisition and retention are suffering. Fortunately, this webinar moderated by Allison Schiff at AdExchanger will help alleviate some of the pain marketers are feeling.

Please join guest speaker Tina Moffett (Principal Analyst at Forrester), Joshua Koran (Head of Zeta Innovation Labs), and Jess Simpson (SVP, Verified Tech & Identity at Publicis Groupe) for a discussion on permission-based, privacy-by-design identity approaches to marketing.

During this event, you’ll also hear from Tina, Joshua, and Jess about:

  • Trends in privacy, competition, and Walled-Garden policy
  • Falsehoods surrounding the threatened “death of the cookie”
  • Benefits of using identity for marketing strategy, planning, engagement, and optimization
  • Key actions marketers can take today to attract more high-value customers and improve ROAS

 

Watch the Recording!

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