The Future of Identity in Marketing Planning and Optimization
FEATURING SPEAKERS FROM
Tina Moffett Principal Analyst at Forrester Research
Joshua Koran Head of Zeta Innovation Labs
Jess Simpson SVP, Verified Tech & Identity, Publicis Groupe
Moderator Allison Schiff Senior Editor, AdExchanger
Marketers are stuck in a perfect storm.
While myths about the future of identity and addressability impair long-term planning, the growing volume of channels, devices, and properties adds to the complexity of consumer engagement.
As a result of all this chaos, customer acquisition and retention are suffering. Fortunately, this webinar moderated by Allison Schiff at AdExchanger will help alleviate some of the pain marketers are feeling.
Please join guest speaker Tina Moffett (Principal Analyst at Forrester), Joshua Koran (Head of Zeta Innovation Labs), and Jess Simpson (SVP, Verified Tech & Identity at Publicis Groupe) for a discussion on permission-based, privacy-by-design identity approaches to marketing.
During this event, you’ll also hear from Tina, Joshua, and Jess about:
Trends in privacy, competition, and Walled-Garden policy
Falsehoods surrounding the threatened “death of the cookie”
Benefits of using identity for marketing strategy, planning, engagement, and optimization
Key actions marketers can take today to attract more high-value customers and improve ROAS
