Marketers are stuck in a perfect storm.
While myths about the future of identity and addressability impair long-term planning, the growing volume of channels, devices, and properties adds to the complexity of consumer engagement.
As a result of all this chaos, customer acquisition and retention are suffering. Fortunately, this webinar moderated by Allison Schiff at AdExchanger will help alleviate some of the pain marketers are feeling.
Please join guest speaker Tina Moffett (Principal Analyst at Forrester), Joshua Koran (Head of Zeta Innovation Labs), and Jess Simpson (SVP, Verified Tech & Identity at Publicis Groupe) for a discussion on permission-based, privacy-by-design identity approaches to marketing.
During this event, you’ll also hear from Tina, Joshua, and Jess about: