The COVID-19 pandemic pushed consumers to adapt digital channels at an unprecedented pace and increased their expectations for a personalized brand experience. 

As such, CMOs were forced to change faster than ever this past year. 

However, the need for change is far from over, and CMOs will continue to be tested throughout 2021 by:

• Consumers who demand unwavering attention and focus from the brands they love.
• Changes to the ways in which data, identity, and intent are leveraged to achieve success. 
• Cultural shifts that require brands to demonstrate a clear purpose and use more empathetic marketing.
• Cord-cutters and other mobile-first consumers who will expedite the digitization of connected TV and out-of-home.
• Constraints on choice as the walled gardens grow taller, and the ensuing difficulty of delivering experiences that consumers trust. 
  

These are just some of the challenges that were discussed in this New York Times-moderated webinar, featuring former Apple CEO and Pepsi President, John Sculley, and Zeta CEO David A. Steinberg.