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Identity in Motion: First Party Data, AI, and the Future of Customer Engagement
Published on October 14, 2025
About this video
In the AI era, winners build direct relationships, turn first-party signals into timely relevance with AI, and prove outcomes without yesterday’s tools.
This session maps the modern identity stack—from login and value exchange to clean-room collaboration and outcome-based measurement—and shows how to keep audiences engaged (and CFOs convinced).
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