Zeta Live 2025

Your backstage pass to all sessions from Zeta Live 2025 event.

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Don't Miss Zeta Live 2026!

Missed 2025's live event (or want to revisit the best ideas)?

This on-demand video library brings together the most visionary talks, tactical deep dives, and candid conversations from Zeta Live 2025. Themes this year include AI, the future of marketing, and next-gen tech—all centered on empowering marketers to lead with intelligence, impact, and creativity.

Watch all the sessions on demand now!

Vision Stage

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Introducing Athena by Zeta with David A. Steinberg

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Unlocking the True Value of Marketing™: From Attribution to Enterprise Impact

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AI in Action: Transforming Business at Scale

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CEO Playbook: From Disruption to Durable Advantage

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Faster, Cheaper, More Efficient: How AI and Blockchain Technology are Transforming the World

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The Future of Creative: Human Ingenuity Meets Intelligent Technology

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The Power Play: From Center Court to the Boardroom with Serena Williams

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The CMO of 2030: From AI Fluency to Enterprise Growth

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The Modern Marketing Architecture: Designing the Future

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The AI Economy: Michael Milken on the Next Era of Growth

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AI Agents and the Future of Human Collaboration

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Mindset of a Champion: Discipline, Legacy, and Playing the Long Game, with Tom Brady

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The Chainsmokers: Sampling the Future — AI, Music, and Culture

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Innovation Stage

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Identity in Motion: First Party Data, AI, and the Future of Customer Engagement

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Inside the Roadmap: What s Next for Zeta s AI Marketing Cloud

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Making It Happen: Jordan Zimmerman on Growth When the Rules Change

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Brand Impact in the New Creator Economy

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The New ROI: From Attribution to Outcomes in the AI Era

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Field to the Feed: Athletes as Brand Builders

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Discovery Stage

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Boost Mobile + Zeta: Data-Driven Growth at Scale

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Zeta + Eggland’s Best: From Challenge to Category Strength

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Personalization That Performs: Movable Ink + Brand Leaders on Driving Impact

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Nothing Bundt Cakes + Zeta: From Seasonal Treats to Year-Round Growth

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The Shipyard + Zeta: Turning Intelligence into Action

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AI-Led Personalization at Scale: Snowflake Tractor Supply in Conversation with Zeta

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Tombras + Zeta: From Today’s Wins to Tomorrow’s Agents

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The ROI of Relevance: How Personalization Offers a Key to Combat Rising Prices

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Bread Financial + Zeta: Driving Growth with Intelligent Acquisition

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Breakthrough Stage

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Flip Your Life

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Turning Mistakes into Millions: How to Leverage Failure for Growth

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How to Build Your Personal Brand

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Building a Legacy On and Off the Court

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Turn Your Story into Your Superpower

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Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.