DATA MASTERY
From Data Management to Data Mastery
DATA MASTERY
From Data Management to Data Mastery
In today's data-driven landscape, marketers
have access to a host of tools for data aggregation and management. CDPs, data warehouses, reverse
ETL solutions, the list goes on. However, the true value lies in the quality of data management. Now, more than ever, marketers must be responsible data stewards, earning and maintaining consumer trust in an ever-evolving privacy landscape. This responsibility goes beyond mere data collection and activation; it extends to the nuanced yet critical realm of data governance.
Data governance plays a pivotal role in ensuring the availability, usability, and integrity of data. It is the foundation that guarantees data is properly understood, used, and protected. This is crucial because studies have shown that a staggering 77% of global consumers would stop doing business with a brand that mishandles their data or uses it irresponsibly.
Data governance plays a pivotal role in ensuring the availability, usability, and integrity of data. It is the foundation that guarantees data is properly understood, used, and protected. This is crucial because studies have shown that a staggering 77% of global consumers would stop doing business with a brand that mishandles their data or uses it irresponsibly.
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Unified Connectivity Framework
The Unified Connectivity Framework provides a holistic view of all inbound data flows and outbound channels. With this comprehensive visibility, you can monitor data flows in real-time, measure the performance of each source and destination, and optimize your overall data management strategy. Additionally, you have the power to create actionable alerts for specific events, such as data flow failures or data quality issues. These alerts provide transparency into the health of your data pipelines, enabling you to proactively address any potential issues and maintain the integrity of your data.
Seamless integration with a wide range of supported vendor integrations allows for easy expansion of your inbound and outbound flows as needed. This flexibility ensures that you can adapt and scale your data operations to meet evolving business requirements without unnecessary complexity.
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Configurable Data Governance Controls
Zeta's new Data Governance Controls make it easier for marketers to prioritize privacy and data hygiene to establish and nurture customer trust. These updates help you confidently navigate the complexities of modern data management while enabling privacy and regulatory compliance:
Enhanced Metadata: Add metadata to data properties to gain deeper insights and streamline organization, allowing for seamless data analysis. With user-friendly features like free form tags and categorization by data type (first, third party), you can easily navigate and analyze your data, making it fast and easy to create targeted campaigns that get results.
Intuitive Data Structuring: Experience the best of both worlds by creating structure around your schemaless data and managing it more like structured data. Now you can enjoy flexibility without compromising accuracy. With the introduction of custom import mappings, you can easily standardize field names, eliminate duplicates, and ensure precise data storage, all while maintaining data integrity.
Intuitive Data Structuring: Experience the best of both worlds by creating structure around your schemaless data and managing it more like structured data. Now you can enjoy flexibility without compromising accuracy. With the introduction of custom import mappings, you can easily standardize field names, eliminate duplicates, and ensure precise data storage, all while maintaining data integrity.
Privacy Safeguards: New privacy safeguards prevent data abuse and ensure that sensitive information is protected and used appropriately. Hide specific fields, such as addresses, financial data, and social security numbers to bolster privacy measures and strengthen data security for customers.
Advanced Data Normalization: Automatically standardize date and time formats, establish currency and decimal standards and reject erroneous fields to ensure accuracy and reliability. A boolean data category has also been added providing enhanced flexibility for data representation and analysis.
Advanced Data Normalization: Automatically standardize date and time formats, establish currency and decimal standards and reject erroneous fields to ensure accuracy and reliability. A boolean data category has also been added providing enhanced flexibility for data representation and analysis.
We’re constantly working to advance our Data Governance Controls, with upcoming plans to introduce an AI-based intelligence layer that will provide valuable suggestions and recommendations to improve data quality, empowering you to make decisions with greater confidence and precision.
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Clean Room
Clean Room makes it safe and easy to utilize 2nd party data to enhance the effectiveness of your campaigns without compromising data privacy. Imagine a scenario where a company wants to share a list of users who have shown interest in specific content with its global affiliates for targeted advertising. However, they may not want to expose their own data or manage numerous small segments. In such cases, the Clean Room provides a secure environment for sharing data, enabling compliance with terms of service and data privacy regulations.
By leveraging the Clean Room, affiliates can match and target users who are already known to them, creating exceptional customer experiences and driving impressive results. This capability enables you to use partner-generated lists as inclusions or exclusions in your permissioned marketing campaigns. Furthermore, you can supercharge your acquisition campaigns by activating partner-known audiences across advertising destinations. This means you can safely tap into the power of partner data to expand your reach and maximize the impact of both your acquisition efforts.
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EU Data Hosting
Zeta now offers EU Data Hosting which ensures that your sensitive customer data remains within the EU's strict privacy and security regulations, providing an extra layer of protection against data breaches and cyberattacks.
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NOW
EU Data Hosting
Zeta now offers EU Data Hosting which ensures that your sensitive customer data remains within the EU's strict privacy and security regulations, providing an extra layer of protection against data breaches and cyberattacks.ecure environment for sharing data, ensuring compliance with terms of service and data privacy regulations.
