GENERATIVE AI
Making Magic with Intelligence & Generative AI
Arthur C. Clarke's famous quote, "Any sufficiently advanced technology is indistinguishable from magic," has never been more relevant than it is today.
GENERATIVE AI
Making Magic with Intelligence & Generative AI
Arthur C. Clarke's famous quote, "Any sufficiently advanced technology is indistinguishable from magic," has never been more relevant than it is today.
In the face of mounting challenges, marketers are under immense pressure to achieve exceptional results with limited resources. Recent statistics reveal that a staggering 63% of marketers are experiencing intense pressure to drive revenue growth, which is further compounded by hyper-inflation and a sluggish economy. In light of these circumstances, the demand for effective insights and tools to elevate performance and surpass competitors is more critical than ever. That's precisely why we remain steadfast in our commitment to leverage generative AI to revolutionize the way marketers operate. Our ultimate aim is to transform the Zeta Marketing Platform into a trusted co-pilot, empowering marketers to seamlessly navigate the intricate terrain of the modern marketing landscape.
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Zeta Opportunity Engine (ZOE)
Zeta Opportunity Engine (ZOE) provides a frictionless way for marketers to ask questions and receive real-time responses without burdening their development team. Built on a chat-based ecosystem powered by natural language processing (NLP) and machine learning algorithms, the tool makes it fast and easy to get answers to complex questions such as “What are the three most common journeys our customers take?” and “Which channels should we invest more budget into?”.
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User Onboarding: Reduce the time it takes to get new users up and running so they can start leveraging platform capabilities more quickly, resulting in faster time-to-value. Pre-built job cards make it easy to understand which tasks need to be completed when, while an AI-based chatbot answers questions and shares helpful tips.
Conversational Analytics: Rapidly generate custom reports through a natural language interface without assistance from developers. Track KPIs, identify anomalies, and gain deeper insights into campaign performance, freeing up valuable time to focus on more strategic tasks.
Product Support: Quickly obtain answers to your product questions through a chat interface that not only provides recommendations but also guides you towards relevant resources.
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Intelligence Store
The Intelligence Store centralizes disparate data models and seamlessly integrates 1st party and 3rd party data, enabling the creation of comprehensive customer profiles. This streamlined approach allows you to tailor models according to your specific business requirements, yielding deeper insights into your target audience's preferences and requirements. Moreover, this centralization improves the efficiency and accuracy of your campaigns, maximizing the returns on your marketing investments.
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Marketing Mix Models
Marketing Mix Models helps better forecast your media spend, enabling you to make informed decisions with confidence. By crunching huge amounts of historical data, it provides insight into the potential outcomes of different channel allocations so you can plan your marketing strategies more effectively.
Scenario Explorer helps you handpick your desired spend per channel by simulating the results of that specific channel mix.
Automated Media Mix takes the analysis a step further by removing the human element and leveraging algorithms to optimize media spend for revenue, clicks, or conversions.
Margin Optimizer determines the ideal channel mix for new spend increments by analyzing various factors such as margins and potential returns.
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Revenue Forecasting & Recommendations
Revenue Forecasting & Recommendations analyzes vast amounts of data through advanced machine learning algorithms to forecast revenue, average order total, and total number of orders on a calendar view. This allows you to visualize your campaign-related revenue and make informed decisions based on real-time data.
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Revenue Lift Recommendations: Predict the potential impact of recommended actions to identify new revenue opportunities and potential campaign optimizations.
Propensity Scores: Gain a deeper understanding of your current audiences, assessing characteristics such as price sensitivity, purchase propensity, propensity to purchase online, and time to next purchase. Using propensity scores, you can better engage and target specific segments, ultimately driving revenue growth and fostering long-term customer loyalty.
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Narrative-Based Reporting
Narrative-Based Reporting seamlessly integrates into the Report Builder and automatically creates a clear plain language narrative for each of your reports, making it easier for your audience to understand the insights you're presenting. Simply select the report parameters, including metrics, dimensions, filters, and date range, that you wish to include in your report. The tool will then generate a coherent and cohesive narrative based on your selected data. You can customize the narratives to cater to the specific needs and interests of your audience, ensuring that you present the most relevant information.
