Seamless Workflows
Seamless Workflows,
Stellar Results
However, to realize the full potential of omnichannel, marketers need efficient workflow management and execution capabilities so they can work effectively to maximize the potential of their campaigns. Foundational capabilities still matter. For that reason, we’re rolling out a suite of new workflow and campaign management features aimed at making it even easier to quickly build effective omnichannel campaigns.
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Digital Asset Management
Efficient management of digital media assets is essential to create compelling campaigns, but over time it gets increasingly complex to manage and find the accumulated assets. Zeta's new Digital Asset Management Library enables team members to seamlessly collaborate and access files in real-time, regardless of their location or device, creating effortless workflows that eliminate the frustration of searching for files across various platforms.
Easy Uploads: There are multiple options for ingesting external assets, including SFTP and bulk upload, ensuring that you can easily manage and consolidate all your digital assets.
Enhanced Search: Universal, in-line visual search allows you to search for assets based on visual cues such as color or composition. Plus, AI-generated metadata automatically assigns descriptive tags to imported assets meaning you can quickly locate specific assets making it effortless to find what you need when you need it.
Version Control: Version control adds an extra layer of convenience and reliability to your asset management workflow. Any changes made to your assets are automatically cataloged, ensuring that you always have access to the most up-to-date files, as well as a record of changes.
Enhanced Permissions: Assign permissions to individual files and folders with robust security controls. Specify who can view, edit, or download specific files, ensuring that your sensitive materials are kept secure and confidential.
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AI-Assisted Composer
Creating impactful cross-channel messages that connect with your target audience can be a daunting task. Composer aims to fix that. With Composer, you can now create content for multiple channels, such as email, social media, and mobile, all in one centralized UI. This eliminates the need to switch between different tools and platforms, saving you valuable time and streamlining your content creation process..
