Digital Domination
Fast Track to Digital Domination
Over the past few years, there’s been a remarkable surge in digital ad spending, fueled by the increasing prevalence of mobile devices and the growing shift towards digital media consumption. Insider Intelligence projects that global digital ad spend will reach a staggering $835 billion by 2023, a substantial increase from $522 billion in 2021. Additionally, programmatic advertising spending in the US alone is expected to reach $142 billion in 2023.
In response, brands and agencies are increasingly opting to bring media buying and creative work in-house, seeking greater control, transparency, and cost-effectiveness. This shift reflects their desire for a more hands-on approach to advertising strategies and the need to demonstrate greater return on investment, especially in times of economic inflation.
We understand the challenges faced by in-house teams navigating the complexities of the digital advertising landscape. That's why we’re hyper-focused on simplifying the media management process, enabling brands and agencies to achieve more with fewer resources. These new features will help you streamline your digital advertising workflows, gain greater control over your campaigns, and achieve your marketing goals in a cost-effective and efficient manner.
We understand the challenges faced by in-house teams navigating the complexities of the digital advertising landscape. That's why we’re hyper-focused on simplifying the media management process, enabling brands and agencies to achieve more with fewer resources. These new features will help you streamline your digital advertising workflows, gain greater control over your campaigns, and achieve your marketing goals in a cost-effective and efficient manner.
NOW
Linear TV to Digital Attribution Optimization
By partnering with set-top box data providers like Tivo and Comscore, Zeta’s TV-to-Digital Activation solution now offers closed-loop attribution for your TV campaigns.
Now you can seamlessly connect ad exposure data from over 10 million TV households and over 80 million CTV households directly to your customer data files, offline sales, or online web activity. This closed-loop attribution provides visibility into the impact of your TV campaigns, giving you a more complete picture of the end-to-end customer journey.
You can also retarget households that have been exposed to your TV campaigns, maximizing conversion rates in your programmatic display campaigns. By leveraging the insights gained from TV attribution, you can strategically engage with these households across a variety of digital channels, creating a cohesive and impactful customer experience. Shorten the path to conversion, optimize your advertising efforts, and unlock the true potential of your TV and digital advertising strategies.
NEXT
Media Activation Pro
Media Activation Pro enables simplified, intelligence-backed media and programmatic capabilities that seamlessly integrate into the customer journey. Allowing for dynamic messaging across multiple channels whether it’s a CTV ad followed by an email or social post followed by another CTV ad, you can now create personalized and continuous interactions with your audience. This enhanced capability empowers you to deliver targeted messages that adapt to changing customer habits, ensuring a cohesive and engaging experience across multiple touchpoints.
Once you have your media plan, you can easily submit it to Zeta Activation Managed Services for approval. Our team of experts will review your plan and provide valuable guidance to ensure its effectiveness and success. Additionally, you can monitor the performance of your programmatic campaigns in real-time, allowing you to manage pacing and delivery effectively.
