INNOVATION
Data and Innovation at the Core
Innovation is the lifeblood of success in today's rapidly evolving market. At Zeta, we understand the crucial role that innovation plays in driving growth and maintaining relevance. That's why our Data Cloud business unit is dedicated to exploring cutting-edge technologies and developing innovative solutions that harness the power of Zeta's extensive data assets and proprietary AI algorithms.
With access to 235M+ US and 535M+ worldwide profiles with over 12B global identifiers, Zeta’s Data Cloud offers unparalleled scale. This wealth of information empowers marketers to execute sophisticated campaigns and achieve superior results for their clients. Whether it's pioneering advanced audience segmentation or revolutionizing measurement and attribution models, our commitment to innovation sets us apart. We believe that by continuously challenging the status quo and embracing emerging technologies like Generative AI, we can breathe new life into marketers' strategies and help them stay ahead of the competition.
With access to 235M+ US and 535M+ worldwide profiles with over 12B global identifiers, Zeta’s Data Cloud offers unparalleled scale. This wealth of information empowers marketers to execute sophisticated campaigns and achieve superior results for their clients. Whether it's pioneering advanced audience segmentation or revolutionizing measurement and attribution models, our commitment to innovation sets us apart. We believe that by continuously challenging the status quo and embracing emerging technologies like Generative AI, we can breathe new life into marketers' strategies and help them stay ahead of the competition.
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RFM Dashboard
The RFM Dashboard is an invaluable resource for businesses seeking to gain a deeper understanding of their customers. By analyzing behavior and segmenting customers based on recency, frequency, and monetary value, businesses can unlock valuable insights into purchasing habits and identify opportunities to drive revenue growth.
Use the RFM Dashboard to:
- Categorize customers into specific groups, such as high-value customers, loyal customers, or those at risk of churn
- Calculate essential metrics like customer lifetime value, average order value, and whether a customer is a one-time or repeat purchaser
- Retain customers and increase revenue growth
- Find lookalikes of your most loyal customers
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Product Migration
Product Migration is a powerful tool that enables marketers to analyze and optimize their product offerings. Gain deep visibility into product performance to identify top performers and areas for improvement, uncover cross-selling opportunities, track customer behavior, optimize inventory levels, and tailor marketing efforts for maximum revenue and customer satisfaction.
Use the Product Migration tool to:
- Reactivate customers who have not made a second purchase
- Increase LTV of customers with key category recommendations
- Engage customers who are most likely to purchase a new product category
- Increase purchase frequency
- Uncover hidden revenue opportunities
- Optimize inventory and product demand
- Tailor marketing efforts for greater customer satisfaction
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Generative Personas
Generative Personas enable you to segment your customer base into distinct archetypes, providing you with a comprehensive understanding of their unique characteristics. By clustering and enriching your data with insights from Data Cloud, you can create a more holistic view of your audience and uncover opportunities for creative campaigns and cross-sell opportunities.
Use Generative Personas to:
- Accurately size your total addressable market
- Extend your reach by identifying new personas outside of your existing customer pool
- Identify at-risk or disengaged customers
- Optimize your messaging and marketing efforts
